The photo of Eurasian telecom market has been taken at EurasiaCom

Cenk Yapýcý / Fotoðraflar: Baykan Çallý

DThe 5th Annual Eurasia Com ( congress organized at 31st March – 1st April 2009 in Ýstanbul, for two days of networking between telecoms professionals and insights into the development of the region’s market.
The mobile world of the Caspian region and Central Asia were in Ýstanbul for EurasiaCom 2009 in success of cellular communications services. Telepati, the Monthly Telecom Magazine of Turkey was the official Media Sponsor of the conferences as usual. Building world-class mobile businesses, focusing on quality and simplicity to grow a mobile business, new telecom investments, deployment of telecommunication networks and 3G networks, innovation and convergence strategies were some of the headlines of the conferences by VIP guest speakers representing many of the countries of this high-growth region. With over 500 pre-registered participants, the audience is larger than for any of the previous years’ events, a testimony to the strong business opportunities in the region. Coming mostly from Turkey, Central Asia and South-Eastern Europe, the telecom professionals at the event represent the whole telecoms ecosystem: from incumbent operators to competitive mobile operators, ISPs, wireless service providers, vendors, analysts, and government representatives.

Bunting: “Economic downturn couldn’t stop the development”
The congress opened with a market overview from Informa Telecoms & Media’s Gemma Bunting, who sees the region’s market in good health: “Despite the economic downturn, she said, Informa is seeing little impact on global subscription growth and we expect to see continued strong growth in the developing Eurasian markets. However, pricing strategies, brand equity and the development of mobile broadband will be key areas of focus to promote continued subscription and revenue growth in Eurasia”.

Mehmet Toros: “Convergence became important and Türk Telekom enlarges the value”
Following Gemma Bunting’s presentation, the Keynote Session began with a presentation from Mehmet Toros, Senior Vice President of the host country’s incumbent Turk Telekom. Mr. Toros presented his company’s overall strategy, with a strong focus on convergence, broadband and international services. “FMS will continue to move traffic from fixed to mobile, FTS licenses will enable for alternative operators so Broadband usage will reach 10 million users at 2013 in Turkey. In Turkey are there 66 million mobile subscribers and the penetration has reached 92%. Fixed line subscribers decreased 8,4% last 5 years, but despite of this reason we see the big evaluation of Broadband. Turkish subscribers like to use Internet and our 2nd at MSN usage all around the world is an excellent example” he said.
Mehmet C.Toros shared about the current status of data networks: Türk Telekom has ATM Access at 175 PoP points (more than 500 ATM switches), Metro Ethernet at 400 PoP points and LL Network Infrastructure accessible from all the cities and towns (81 cities, 900 towns). According to March 2009 results, has Türk Telekom 17,3 million PSTN Subscribers, 5,82 million ADSL subscribers and more than 113.600 Km F/O cable length. He also said that: “With these numbers, Türk Telekom is the Europe’s 6th largest fixed landline operator and world’s 12th operator.
“Convergence is so popular in the world and also in Turkey. We have good position to convergence; Türk Telekom has strong customer links and strong DSL growth all around the country. According to 1st Quarter of 2009 results, our International IP Capacity with Europe & USA reached 274 Gbps. This situation is really important for Internet users. Every subscriber has a Hotmail, Facebook, Gmail or another account providers accounts; these requires a serious bandwidth to access without any problem” explained Mr. Toros and told about the challenges: “We’re planning to join networks for global operations, optimize of CAPEX and OPEX in the economical downturn. We also lift up Broadband penetration and Türk Telekom will enlarge the value.”

Sir Julian Horn-Smith: “Altimo is the largest investmentcompany”
He was followed by Sir Julian Horn-Smith, Member of the International Advisory Board of Altimo. He discussed his company’s plans as an operator group investing in the region in a time of economic challenge.
Sir Julian Horn-Smith explained about his company: “Alfa Group Consortium, one of Russia’s largest and most powerful financial-industrial groups, is a diverse portfolio of companies which operate across a number of geographical segments including Russia, Eastern and Western Europe, and the United States. Although each of our companies adhere to a common set of corporate principles and standards, top management are given a wide latitude in conducting the day to day business of our companies. As investors, we are involved mainly in decisions of strategic importance which affect our shareholder value.
Altimo is one of the largest international investment companies acting in the field of mobile and fixed-line telecommunications, holding a leading position on the telecommunications markets of Europe and Asia. Mobile companies, in which it invests, operate in Russia, Ukraine, Kazakhstan, Uzbekistan, Kirghizia, Tajikistan, Georgia, Armenia, Moldova, Azerbaijan, Vietnam, Cambodia and Turkey. The companies in its investment portfolio have over 160 million mobile subscribers. Altimo currently has significant investment in cellular communications providers with wide range of wireless, fixed and broadband technologies, including investments in VimpelCom (traded on NYSE, symbol: VIP) and MegaFon as well as Kyivstar, a leading cellular provider in Ukraine. Also, Altimo manages Alfa Group Consortium's investment in Turkcell, a leading GSM operator in Turkey (traded on NYSE and Istanbul Stock Exchange (IMKB))”. 
Sir Julian Horn-Smith also told about the Turkish and Russian economies: “To understand to the Russian economy is really difficult as well as Turkey’s. Telecom investments are nearly following by the governments and the operators must the regulations focus. Russia has a risky market platform for the investment but Turkey is not. Both markets are also growing and developing; correct investments could in near time recycle.”

Waaler: “One marketplace for applications”
He was followed by Robert Waaler, Product Management, Business Unit Device Management, Smarttrust. Waaler shared about his company portfolio: “Mobile networks globally rely upon SmartTrust to manage subscribers, handsets and access to mobile services. Combining a carrier-grade over-the-air (OTA) platform with fully scalable repositories of subscriber and device knowledge, SmartTrust delivers mobile operators solutions that meet the business challenges of today’s mobile markets. For nearly two decades SmartTrust has provided carrier grade solutions to world class telecom carriers globally, including AT&T, Vodafone, T-Mobile, BT-Mobile, Telenor, Millicom group, MTN, Brasil Telecom, Claro, KPN, Bharti Airtel, Reliance and Indosat. SmartTrust has a comprehensive portfolio of OTA technologies including SmartProvisioning, SmartRoam and SmartAct, managing initial handset configuration through to the continued support and servicing of (U) SIMs and handsets. This is complemented by SmartàLaCarte, a configurable SIM-menu platform used to launch value-added services independent of the underlying handset technology.
SmartTrust technology lets the operator control the subscriber experience through management of the mobile device. This is done when needed and regardless of the subscriber’s location – thanks to OTA technology, event awareness, process automation and a comprehensive data repository. The company is headquartered in Sweden with a regional presence in the United Kingdom, Italy, Singapore, India, Hong Kong, Brazil and the United States. SmartTrust is privately held and its investors include The Carlyle Group, Eqvitec Partners, GE Equity and TeliaSonera.”

“iPhone won the game, because…”
Robert Waaler asked that, “why did the iPhone win?” and explained the reasons: “A handset is my potential and it reflects who i want to be and defines my mobile capabilities and the services open to me. A SIM card is my identity. It tells to operators who i am and is the key to the mobile services i want to use. And the payment is operator’s and vendor’s opportunity. Apple saw the opportunity platform well and developed the best system. It was easy to find and to download. It was easy to use and to understand. Application providers need to reach the all subscribers to succeed. Mobile Network Operators are uniquely positioned to create the local application market. Connectivity, usability and chargeability are managed by exploiting device and SIM capabilities. It’s very important to allow subscribers freedom to choice and the most important one the technology is all available today.”
The first day morning’s session concluded with two Ministerial addresses from government representatives from Azerbaijan and Tajikistan, who presented their countries’ achievements following government-led ICT development programs.

“Mamedov: Azerbaijan is the rising star of CIS countries”
Two Ministerial addresses from government representatives began with Rovshan Mamedov Minister of Information and Telecommunication Technologies, Ministry of Nahichevanskoy Autonomous Republic, Azerbaijan. Mamedov emphasized that the mobile Internet usage’s increase and he explained some important subjects about the government: “We settled up the electronic association and we organized seriously. The Azerbaijan Republic Government focused on to the information source usage correctly and R&D. We’re playing for the leadership at the communications technologies in CIS countries. We are care about much more before electronic signature and documentation, so Azerbaijan goes to be information society stability. We know that the industrial innovations equal to investments. We support the all investments about the telecom and technology, and the regulations favorable for the development. Broadband Internet is a requirement for the improvement and we work on to reach the telecommunication infrastructure to rural areas. There are 220.000 ADSL subscribers in Azerbaijan now and it will continue to increase.”

Zuhurov: “Wait for the investments”
Second Ministerial Address’ guest was Beg Zuhurov, Deputy Minister of Transport and Communications of the Republic of Tajikistan, Chairman of Board of Directors JSC “Tajiktelecom”. “We work on the system integrations to develop ICT possibility. We are enabled to the access regulations, so we have ICT law which is to direct us. ICT infrastructure workings go on since 2001 and analog systems breaks their positions to the digital systems. Tajikistan has a difficult geographic structure despite of the mountains, but these did not stop our development. We settled up digital satellite system to access. Tajikistan Government prepared the licenses for mobile, IP telephony, local telephony and Broadband Internet Services. Tajikistan has 2.5 million mobile subscribers and 400 thousand fixed line subscribers, the most usage in fixed line because it’s much cheaper than wireless. And olso based stations become everyday more and more.”

Fonow: “The real solution comes with consolidated regional networks.”
The subject was in Stream A that deploying the optimum mix of wireless broadband technologies. Opening Address presentation was by Bob Fonow, Vice President, Trivon AG. Fonow firstly explained about what they are doing: “Trivon AG, a Swiss based telecom holding company was formed in September 2004 by a team of senior international telecom experts and its subsidiaries started providing internet-access services in several Russian regions, a few months later. In 2007, Trivon acquired a telecommunication group holding licenses for the provision of broadband Internet and voice services. The group possesses all required frequency resources for WiMAX-based services in 32 Russian regions covering Moscow, St. Petersburg and the 20 largest cities in Russia. Trivon Group’s purpose is the creation of a leading broadband operator servicing mainly the residential and SME sector in major emerging markets. Special emphasis is given to those regions, which are still underserved and have a strong growth potential. The geographic focus is concentrated on the CIS, Central Asia, the Middle East and Africa.”
Mr. Fonow also gave some notes about the WiMAX Common Access. He appointed that has WiMAX lower subscriber installation costs and makes the broadband easy and comfortable.
He told about the other systems like these: “Wi-Fi Mesh uses a number of low costs Wi-Fi compatible base stations and utilizes 5.x GHz frequency band. It works together with WiMAX in order to provide more regular coverage and works even without WiMAX base stations. It brings with lower costs of the network equipment and CPEs. When we look at the regional networks; small-and-mid-size regional networks have to keep their own network operation centers and network management and control systems don’t allow fast and efficient trouble resolution. In this platform technical processes, trouble resolution and procedures are not developed and technical personnel do not have enough expertise. The solution comes with consolidated regional networks. Well-developed processes and procedures implemented in regions will improve service quality, reduce installation times and reduce trouble resolution time. Centralized management and control system will allow using efficient tools reducing capital and operational costs on network management at the same time. Technical personnel will keep high expertise and opportunity to centralize technical tasks reducing redundant labor, operational and capital expenses.”

A 3G success story from Kuzey Kýbrýs Turkcell
Burak Merzeci, Asistant General Manager, Sales & Marketing, Kuzey Kýbrýs Turkcell shared a success story in Northern Cyprus Turkish Republic. Mr. Merzeci pointed that 3G investment figures: “The 3G license fee was 10 million USD and our investment was 20 million USD. Ericsson was the service provider of KKTCELL 3G infrastructure. The coverage has reached 76% of the population. KKTCELL only focused on three 3G services as video call service, mobile Internet service and Panda CAM service. Video Call Service as a launch campaign, subscribers priced on standard tariff and gifted with 10 free on net video call minutes till the end of 208. From the launch date, 70% of the subscribers who have 3G supported device used the service at least once. 3G Panda CAM Service provided; obtaining security of houses and offices, keeping an eye on the kids and get an instant look at the entertainment places. On the sales channel side, new Internet sales points were added to the sales channels. 35% of the modems were sold from these new sales points. Before the launch day, 75% of the mobile Internet modems were sold out to the channel through trade loyalty programs. Northern Cyprus is a university country, so 40 thousand students live there. The young population interest on new technologies and broadband Internet, which was our dominant advantage. Now our service absolutely became a leader and 27% Internet market share within10 weeks.”

Owerview of WiMAX development in Azerbaijan
The last speaker of wireless broadband technologies session was Rahid Alekberli, CTO, Delta Telecom from Azerbaijan. Mr. Alekberli has talked about Delta Telecom and their services & solutions: “Delta Telecom is the leading telecom operator in the Caucasus region. Delta telecom owns the largest Internet backbone network in the region. The backbone network’s platform is based modern technologies provides professional IP backbone services to all ISPs of Azerbaijan and more than 78% of Georgia. The company’s DWDM network infrastructure covers all regional centers and international gates. Interconnection’s capacity with neighbor countries reached to tens gigabit per second. More than 87% of local Backhauling services for mobile operators, ISPs, banks and more commercial organizations proving over DWDM/SDH infrastructure. Delta Telecom’s Carrier Ethernet and Metro Ethernet network infrastructure has the capability to accommodate corporate networks, DATA services; professional IP/MPLS services.This network infrastructure is the main IP transmission solution for local ISPs for IP Backbone services. For developing ICT in regional and mountainous areas Delta Telecom’s Satellite Backbone services is a flexible solution. The platform based DVB-RCS technologies provide professional telephony services to hundreds of villages in moutainess areas. More than three thousand VSAT stations provide high-speed Internet, data and telephony services in the regions inaccessible over terrestrial infrastructures. The main slogan of Delta telecom is to follow new modern technologies. The company continues to keep a leading position in modern technologies implementation and the first implementation of PreWiMAX, 802.16d in the region is Delta Telecom’s practice also. Delta Telecom’s achievements will also include being the first to deploy mobile WiMAX and IMS technologies.
High quality of communication has caused sharp increasing of the client quantity of Delta Telecom Company. In the next project the creation of extra urgent corporative networks was worked out for the group of private enterprises and also for some state structures.
At present time Delta Telecom Company has such clients among state and private enterprises and structures as: The International Bank of Azerbaijan, State Customs Committee, Ministry of Internal Affairs and State Boundary Service, Ministry of Finance, Ministry of Taxes, AzerCot, MKT-Cotton, Azerbaijan National Academy of Science, Seismology Data Center, AP Moller Mayersk.”
The state of the global economy was mentioned by most speakers as a major factor affecting their companies’ strategies, but the overall mood remained positive. Operators can adapt to new economic conditions, for instance with new initiatives to reduce Opex and Capex, or new strategies for lower cost services (discussed in a special stream). Overall, it was clear from the debates this morning that the growth opportunities in the region remain strong enough to keep operators, investors and other stakeholders committed to doing business and enhancing telecommunications services in the region.
The Eurasia Com congress continued also 1st April 2009 at the Movenpick Hotel Istanbul, with presentations from senior representatives of Turkcell, Aztelecom, Tajiktelecom, Kyrgyztelecom, Bakcell and more. Special sessions have included a workshop on how to launch an MVNO, and a Mobile Monday networking event focusing on mobile marketing.

Johannesson: “J’son & Partners brand has magic”
Second days first speaker was Karl Johannesson, Managing Partner, J’son & Partners. He gave detailed information about his company and what they doing are. “At J’son & Partners we create entry, transformation or exit strategies for any organization, company or investor seeing them as a very successful player in Digital World of the 21st century. There is never too late to find new opportunities and good ideas backed up my sound business plans can create value for employees and shareholders alike. Our consultancy (J&P Consultancy) practice is all about helping our clients to succeed. Every client obtains a unique set of services and deliverables. J&P stick to deadlines create results and we stay within the budget agreed upon. More than 500 clients are using J’son & Partners brand standing for quality. J&P Capital: When you need investment adviser JP capital is there to help you to acquire a business, raise capital for your growth, make an exit or simply get an investor or improve your financial models. We work with investor, start-ups and private equity funds.
JP Capital is the best investor advisor you can get.”
He also told that about their Labs and innovation strategies: “At JP Labs our clients are able to create, innovate and calculate scenarios for the near future. We share our latest quantitative and qualitative research methodologies, forecasting tools and artificial intelligence to deliver transparency and creativity. J’son & Partners (J&P) develop fresh ideas and creativity as we constantly explore new ways to improve business performance for our clients. For each client we offer a range of services adapted to capitalize on opportunities ahead of the competition. We co-operate with the market every day and through hundreds of channels. Feel free to become a J&P networking partner and start sharing your expertise and know-how across borders. We believe in scientific approach, so Universal DataMatrix deliverables are used by clients to address and solve complex business strategies and capital decisions. J&P helps each consultant to develop professionally far beyond their own expectations. Technology Optimization is also important for us. J&P harnesses and develops our own proprietary software to make consulting knowledge easily accessible for customers.”

Leader mobile operator’s perspective
Turkcell Chief Corporate Strategy & Regulations Officer Tayfun Çataltepe was similar as in EurasiaCom 2008 and EurasiaCom 2007. The difference of these presentations was the increased numbers. He shared some important actual data about Turkcell and the condition of telecom market: “The Turkish population is young with an estimated average age of 29, which is lower than elsewhere in Western Europe, and the majority of the population lives in urban areas. In our opinion, these factors indicate growth potential for the mobile communications market in Turkey. There are currently three mobile communications operators in Turkey: Turkcell, Vodafone, and Avea. As of the end of December 2008, there were approximately 66 million GSM lines and the mobile line penetration rate in Turkey was approximately 92%, according to the operators’ announcements. As of December 31, 2008, Turkcell has made 7,7 billion US dollars worth of investment in Turkey, which doesn't include the price of the license. Again as of December 31, 2008, with its 37 million subscribers, Turkcell is not only the leading operator in Turkey, but is also the third biggest GSM operator in Europe in terms of subscriber numbers.
Turkcell’s shares have been traded on Istanbul Stock Exchange (IMKB) and New York Stock Exchange (NYSE) since July 11, 2000 and it is the first and only Turkish company ever to be listed on NYSE. Turkcell has investments in foreign countries as well. Turkcell's participations in Azerbaijan, Kazakhstan, Georgia and Moldova through Fintur, has reached 12,8 million subscribers as of December 31, 2008 and its participation in Northern Cyprus has hit 300 thousand subscribers. The Astelit company that Turkcell holds the majority shares of in Ukraine, started its operations in February 2005 with its brand life:) . Life:) has reached 11,2 million subscribers as of December 31, 2008. As of December 31, 2008, Turkcell has covered 84,30% of the entire geography of Turkey which amounts to 98,78% of entire Turkey population; it covers 100% of the settlements with a population 1000 or more. Turkcell has the best and widest service quality with 15.100 base stations throughout Turkey.”
Mr. Çataltepe has also explained their vision: “Our strategic priorities depend on to maintain our market and technological leadership while retaining our competitive advantage, to increase our customers’ satisfaction and loyalty through improving our customers’ experience and to maintain growth through new investments and business models. We pride ourselves on providing 37 million Turkcell subscribers with the best voice quality, thanks to our investments worth of 7,7 billion US Dollars. Because, we use the latest technologies in our infrastructure to ensure that our subscribers can make their calls with a superior voice quality, in accordance with the various requirements of different handsets,
Number of uninterrupted calls, is one of the indications of a successful infrastructure. As Turkcell, we place great importance in uninterrupted calls of our customers, with our constantly and renewed infrastructure and precise engineering works.
Provision of uninterrupted service despite a busy network is another indication of high quality in mobile communication. As Turkcell, we pride ourselves on providing high quality service to our customers with a value that is much lower than the intensity rate of 2% GoS (Grade of Service).”

MVNO Business Outlook
MVNO was the most popular subject all around the second day. Many delegates and speakers discussed about the future of MVNO, and they asked about their benefits and failures. Dr. Deniz Tunçalp, MVNO Business Manager, Turkcell has briefed the delegates about the MVNO concepts. Mr. Tunçalp pointed to the highly taxes in Turkey. He said that is MNVO A European Concept but not without a failure. He gave some bad examples all around the world: “ampd was founded by MTV and Universal Music. It has integrated mobile entertainment company for youngsters. At the first year reached ampd 100K customers but became bankrupt in 20th month. Disney Mobile had content for kids, but police child’s GSM use and follows the location. Disney mobile could only 18 months live. Mobile ESPN targeted 240K users with sports news and content, but hardly reached only 10K and Mobile ESPN became VAS content provider and left MVNO league.” Mr. Tunçalp arranged the reasons of become an MVNO: “If you have an appropriate brand and a distribution network or willingness invests them to add mobility makes improve the customer relationship. Up-sell and cross-sell is important for leverage the brand. For leverage the business is really important to increase valuation with mobile. MVNO must focus on its customer and generate supplementary revenues.”
Dr. Tunçalp also asked why not to become an MVNO and answered: “There is a sizable financial risk depends on the success of the proposition is far from guaranteed and MVNOs will operate in highly competitive markets. There is also collateral damage risk to existing businesses image may be damaged and it can affect the core value proposition of the original businesses. Finding the value proposition and targeting the right customer way is on accessing specifically defined segments and demographic groups. An MVNO cannot target everybody and costs involved would make business case not profitable. An MVNO must find a true value proposition that will make these people switch their GSM preference. Creating a revenue model that helps MVNOs to earn money. Creating an MVNO like iPhone Business, it’s a good reference Helio has higher ARPU than most of the MNOs in the USA.”
He told about Turkcell’s approach: “We believe that, MVNOs, which recognize thedynamics of the mobile communications market and have sound business plans that reflect the need and wants of the target customer groups, will be successful and will increase competition for the benefits of customers. We established the MVNO Business unit within Turkcell to support and share our know-how and experiences with the potential MVNOs and seek for win-win situations.”

MVNO and MNO need on MVNE
Bertrand Salomon Deputy CEO – Product Development & MVNE Operations of Transatel shared about his MVNO experiences with the audience. “Whereas a MVNO is a Mobile Virtual Network Operator, an MVNE is a Mobile Virtual Network Enabler. A MVNE does not have a relationship with end-user customers. Instead, a MVNE provides infrastructure and services to enable MVNO’s to offer services and have a relationship with end-user customers. The benefit that the MVNE can provide to the MVNO is deferral of capital expenditures and/or cost reductions while allowing the MVNO to focus on the customer relationships rather than operations. At the same time, the MVNO is afforded the opportunity to customize its offerings arguably further than an MVNO that is totally reliant on the host mobile network operator. Everything considered equal, the host operator is satisfied to sell unused capacity, but is not interested helping the MVNO differentiates itself, which could cannibalize host carrier customers. With a MVNE, a MVNO could literally use the host mobile network for only radio and switching infrastructure, outsourcing everything else to the MVNE. Many MVNO candidates do not have to skills and/or critical mass to enter the market by them. They lack mobile telephony skills or capital resources to build cost efficient and differentiated mobile services. Time to market is key and they cannot afford to developing-house skills. Market conditions push them to reduce risk and up-front investment.
To operate in multiple countries they need to reduce complexity by dealing with one interface. There is value to the Mobile Network Operator (MNO) in aggregating demand. Provisioning and network interface resources are scarce and MNO prefer to minimize number of companies having access. They do not have management focus and resources to develop customized service for third parties and negotiate contracts with multiple players.”

Cenk Soyak: “Correct and focused strategies could bring the real success”
We met special with Transatel Country Manager Cenk Soyak and talked about the future of MVNOs in Turkey. Mr. Soyak appreciated that, EurasiaCom’s popular topic what has MVNO to do for being successful.

Which MVNO model can be successful in Turkey?
As I said in my presentation, the retail MNVOs had reached the success all around the world. In Turkey would like Carrefour, Migros or BÝM retail market companies have very high potential about customers and visitors. For example; Fenercell made a corporation with Avea, but neither side has chosen each other; it depends on a soccer and operator sponsorship. Fenercell is a co-branding MVNO. Actually, there is no successful football club MVNO in the world. Fenerbahçe SK wants to be leader all lanes, and this MVNO service is a revolution for the Turkish telecom market after the Muhabbet Hat.

Will Fenercell be successful? What will they do for accomplishment?
It’s very important to reach success for Fenercell. If they couldn’t accomplish, the point of view of operators and promoter companies could badly change. By the way, when the companies not use MVNE, they wouldn’t reach the success. We have a lot of examples about this subject. By implication it looks very difficult to accomplish for Fenercell.
I wanted to see Fenercell marketing on place, so I went to Fenerium Shop. There was no advertisement all around the shop, I asked for the Fenercell to salesperson, and he gave me one from the storeroom. Marketing channel is really critical, but Fenerbahçe don’t establish or advertise their own product, also in their own shop. It’s engrossing.

“MVNO process is starting to work in Turkey”

The all three operators in Turkey have settled up their own MVNO marketing departments. They started to visit to banks, financial companies, big media groups and cable operators, so a competition has started. The other side they started to take offers from MVNEs.
The awarding process has started, the RF equipment has taken, and actually the MVNO process has started. 9th May is really an important day, at this date the law goes into effect. After this situation, it’s really difficult to change anything, for this reason every detail about the infrastructure has to add to registration. If Telecom Authority cannot provide the regulation, there come into being a law space. I guess that there will at least 5 real MVNO (not co-brandig as Fenercell or Muhabbet Hat) in Turkey till the end of this year. We’re talking 7-8 MVNO about the process nowadays.

Tramigo collects GPS, GSM and Wireless Networks together
Tramigo had also a stand at EurasiCom fair area, their solutions were really interesting and I talked Markus Vajanne, Sales Director of Tramigo.
Mr. Vajanne talked about their solutions: “Our business is bringing advanced telematics (GPS tracking combined with wireless communication) products to the consumer market. Our Tramigo product allows consumers to track the location and manage their vehicle with their mobile phone and be notified when unexpected events such as a kidnapping, accident or break-in occur. Our product is positioned as the next generation car alarm - silent with features that are useful every day, not just when a theft is attempted.
In the near future, we will also support personal tracking devices such as GPS enabled phones to further improve the “peace of mind” of our customers. We will be also adding support for other wireless networks to improve the coverage of our products.
The telematics market is estimated to grow over 800% by 2010 to 27.4 million units per year with the majority of the growth in markets outside the US and Western Europe where we have a proven track record. Eventually all vehicles will have a telematics device installed due to government and/or manufacturer requirements and we want customers to choose Tramigo.”

Why customers have to choose Tramigo?
Our product is easy to use since any mobile phone can be used to manage your vehicle - no special handset, Web site, customer help desk, or 3rd party service is needed which also means no monthly service fees are required. This makes our product cheaper to use as well. The reason we can support a normal mobile phone, the one device most consumers already own, and not require additional costly infrastructure is due to our unique strategy of building the geographic data into the product. This is not easy to do, since quality geographic data is not readily available for most countries but we have evolved efficient techniques from our experience in some of the most difficult countries and developed the data in-house. Since the vehicle location is not stored on a 3rd party server our customers also maintain their privacy - an important consideration when selecting a tracking device.
Our goal is to develop a strong brand in the telematics industry by combining the best hardware and software components available into products that consumers relate to convenience, value and privacy.

Would you please tell us Tramigo T22 (Personal Asset Tracking Device)? How does it work, is it easy to use?
Tramigo T22 is the world’s first truly plug and play portable tracking device available for all the GSM markets, more than 220 countries and areas. Tramigo T22 can be used for hundreds of different purposes and in as many ways; whenever you need to know where your loved ones or your assets are and what their current status is. You can use T22 with text messaging in your local language. Tramigo has inbuilt map of your area with thousands of landmarks and allows you to add your own landmarks such as home, office and friends. You can simply check the location of your important assets and loved ones with user-friendly SMS commands. Tramigo T22 needs only a normal SIM card (prepaid or postpaid) of any operator and is ready for use, there are NO other charges than the text messages sent or calls made from Tramigo T22 to your phones.

M1 Fleet - Free PC software for fleet monitoring
M1 Fleet is free software for PC allowing an easier, more secure and fun way of tracking your fleet, staff, family vehicles and loved ones. M1 Fleet is recommended if you are tracking several T22s same time. For mobile use we have also the free M1 Love software.
Benefits for Fleet Owners
M1 Fleet is ideal for SME fleet daily management and for large fleet safety and security applications. TLD Landmarks gives you instant understanding of the vehicles' or staff location and makes Google Maps or Earth faster and easier to understand. You can let your staff track the vehicles at the office with M1 Fleet PC software and track the vehicles with M1 Love while you are on the road or in customer meetings.
M1 Fleet requires a modem to send and receive SMS and we have tested the Siemens TC65 (Quad band) or TC35i (900/1800). You can order these modem kits directly from Tramigo. M1 Fleet is designed to support any GSM v7.0 standard modem, however we only support the Siemens modems.

About Features
In Maps, Tramigo location is displayed using Google Maps or Google Earth. Users can chose to view maps, satellite pictures or both. High priority reports from your Tramigos are highlighted and can also activate an audible alert sound when using in a monitoring center.
With Live Tracking you can display the location of incoming reports automatically for one or all you’re Tramigos. By pressing one button you can turn on several tracking options quickly to closely track stolen vehicles or expensive cargo. The unit icon changes red so you can see at a glance your important Tramigos. See the places that your Tramigo has travelled during one or several trips over a day, week or month. From the Control center tab you can set all the main reporting options for each Tramigo with a few mouse clicks. Trip, Speed, Alarm, Zone, Distance, and Time reports are easier to use.

Andrew presents professional wireless solutions
We made an interview with South Europe Sales Director Samuel Buttarelli about the CommSpace Company Andrew. He informed us about Andrew and what doing they are: “Around the globe, in a world being transformed by communications, people anticipate more than ever that wireless service will enhance their lives, workplaces, and communities.
With the convergence of voice, data, and video, we experience the promise of mobility—and we experience Andrew Wireless Solutions. Andrew supports the emerging mobile society, and the companies that make this today’s reality, with a comprehensive portfolio of complete wireless solutions.”

What’re the customer expectations by you? Would you please tell us about your wireless solutions also 3G solutions? Do you work in Turkey?
Our customers represent leading wireless and broadband providers of the world. We support major operators and original equipment manufacturers (OEMS) in every region and are extremely proud of these relationships, many of which we have served for decades.
Andrew provides a one-stop source for managing the entire lifecycle of a wireless network. We provide complete solutions that serve traditional wireless networks, third generation technologies, triple-play (voice, data, and video) services, and specialized applications for microwave communications systems. Many of our RF system products lead the industry. Andrew Wireless Solutions is composed of two groups—Antenna, Cable and Cabinet and Wireless Network Solutions— with businesses that cover RF site solutions, wireless infrastructure, network solutions, and coverage and capacity systems.
Today, Andrew is the wireless business unit of CommScope, Inc., a recognized world leader in infrastructure solutions for communications networks. Andrew supports customers from 35 countries across Asia-Pacific, Europe, and the Americas. Manufacturing plants are located in 12 countries. Our talents, expertise, and commitment are always nearby, and our local presence around the world enables cost-effective products and on-time delivery and services.
Everywhere you look, the promise of mobility is here—and we at Andrew strive to listen, anticipate, and innovate to continue to earn the trust and respect of our customers.
We work of course with the operators in Turkey, for example we work on 3G infrastructure with Turkcell.